How to choose the right ad channel for your business
Choosing a channel starts with your customer, not with the platform. Three questions settle it.
E-commerce
Five signs your online store needs a rebuild
Not every store with weak sales needs a new build. These five signs tell the two cases apart.
1. The store is slow on mobile
Most of your visitors come from a phone. If the page is slow to open, you lose the visitor before they see the product.
2. Visitors leave the cart
If many people add a product and then leave, the problem is usually the checkout steps or a shipping cost that shows up late.
3. Adding a product needs a developer
A good store is run by your own team. If every change needs a developer, the platform does not fit you.
4. You cannot tell where sales come from
Without correct tracking you cannot know which ad works. Fixing tracking comes before any new budget.
5. The store does not look like your brand
If the store looks like hundreds of others, the customer will not remember it.
What to do next
One or two signs can be fixed in the current store. With three or more, a rebuild costs less than patching.